Featured Writer ~ Ali Cudby
Ali Cudby tackles the essence of Branding in a new series beginning this week in our Retail Briefs column.
Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark. … READ MORE
