“Indulge Your Inner Flirt”™ ~ Hanky Panky Eau de Parfum Launches

Many years ago, when I first penned the moniker “Lingerie is the Poetry in A Woman’s Wardrobe”, I was preparing a presentation in which I intended to prove that femininity was an expression of a woman’s comfort inside her own skin.  I spoke of the private luxuries in which she indulges for personal pleasures.  Two of the most empowering, lingerie and perfume, could not be more symbiotic.  They are the first things a woman puts on each morning.

This week Hanky Panky made that liaison part of their ever growing presence with the launch of their proprietary fragrance, Hanky Panky Eau de Parfum.  Encapsulating the essence of the brand character, this is a perfume that speaks to a woman satisfied with her own body. A melange of floral and woodsy bouquets are blended together to create this flirty, fresh, yet quiet scent.  Yes, the top note speaks to Hanky Panky’s grasp of the modern woman and their excellent marketing IQ. But from the bottom note, this launch embraces my own merchandising mantra: The Product is Everything.

“Design Is Shrinking The Gap Between What A Product Does And Why It Exists.”
~Sahil Lavingia

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