Wacoal Blooms ~ 30 Years And Counting

My father was not a man of many words, and usually refrained from espousing advice unless asked. As a result, the opinions he shared were valuable moments of intelligent interface that impacted my perspective as I grew up. One such affirmation that is fixed in my mind occurred when I sought his counsel about a relationship with a particular friend. He told me that in general, one can tell a man’s character by the age of 30.  It did not mean that an individual was set in his or her ways or that life’s unexpected exigencies would not impact their plans, it was simply that the way a person would handle these experiences and the solutions sought were already embedded their personalities. 30 years is a long time to form substance.

This guidance has informed my judgment throughout my career and I must say, it has stood the test of time. It is interesting to note that companies that survive for 30 plus years probably have the “stuff” to endure. Such is the case with Wacoal-America who is celebrating their 30^th birthday in the USA. From the first time I tried a Wacoal bra as a hard to fit consumer in the late 1980’s until they came on board as a Spotlight Partner when I initiated Lingerie Briefs 5 years ago, their consistency, design, quality, fit, charity and people skills have placed them as a key player in the lingerie market. 75% of Wacoal customers wear Wacoal EVERYDAY. Satisfying bra sizes to an H cup, sustaining key items and always introducing new ideas have made them a merchant’s dream. They can claim rapport with 2500 retailers nationwide.

To commemorate this critical milestone, Wacoal has launched In Bloom, a silver touched embroidered underwire  bra available from 32-40, C-G cups. A yearlong campaign focused on the brands desire to educate, donate and support women’s intimate needs everywhere will keep the party going.

Yes it’s true that Wacoal has been a loyal partner to Lingerie Briefs, but loyalty is an underpinning of an enduring relationship. I am proud to have them as a friend. Happy Birthday Wacoal!

“You Don’t Get Older, You Get Better ” Shirley Bassey