Hasselfree Sass ~ HoneyDew Intimates

I stopped by the Honeydew showroom in NYC this week to get an update on this LA vibe brand known for  their kicky, pretty, sexy  intimates. Think of the rumba panty,  a signature mainstay since the company debuted in 2002. Honeydew Intimates has become part of retailer’s underwear infrastructure and continue to stand firm as a consumer favorite. But as they continue to forge new frontiers, it is the everyday lounge pieces that are making their presence known and creating a new Honeydew Buzz. My personal favorite is this  sheer knitted sleep-t from the Undressed Collection, a fan favorite this fall. Fitting sizes S-XL, this it is constructed in a gauzy knit poly-viscose blend that renders it feather light and perfectly right for day or night. Simple, yet versatile fabrics that promise softness and flexibility are designed to capture the brand ethos of sensual but wholesome intimates. Just a modicum of “come hither” and a whole lot of hassle-free comfort.

“Excellent!” I Cried. “Elementary,” Said He.” ~Arthur Conan Doyle