Coming to America ~ Jolidon Lingerie

This is a tale worthy of repeating. Imagine you are a natural entrepreneur living in Romania when the Iron Curtain falls. You look around. Assessing the culture and hungry to begin a business venture of your very own, you notice the lack of underwear and bathing suits that is available in your newly birthed society. You invest in 4 sewing machines, hire a few workers and start a business developing and producing lingerie for your countrywomen. Flash forward 20 years and your company is now, the undisputed supplier of intimates in Romania, with distribution in North and South America, Asia, Australia and the Middle East. I am recounting the story of Jolidon lingerie, a corporation boasting 2500 employees.

I first became acquainted with the Jolidon brand in Paris, several years ago, when I was invited to their stand to see the line. They were interested in USA expansion.  I found the environment fascinating, replete with busy sales tables and a runway on which a very entertaining fashion show ran hourly. The collection, expertly engineered in European fabrics and leavers lace is at prices that could give the European fashion market a run for their money.  But, that does not always mean they are ready for the US retailers. Translating a European brand for the American female psyche is often a challenge. This requires that the company has the flexibility to listen and a sale’s force experienced enough to assure valuable feedback. When I learned that Tiziano De Franco had taken on this mantle for Jolidon, I decided to take another look.  He has successfully enabled several European brands using his excellent communication skills and extensive knowledge of the bra business. Jolidon has already made an excellent decision for this market. Curve Booth #201

“There’s Always Room For A story That Can Transport People To Another Place.”
~J.K. Rowling