Young At Heart ~ Marie Jo Avero

Thankfully, I am headed back to Cabo in a few weeks. I can use the change. I am feeling a modicum of melancholy today as I face down the realities of aging. Despite the fact that I work diligently to embrace a healthy lifestyle, I am never going to be a spring chicken again. Yet I can’t deny the wisdom of experience. It re-channels goals. Luckily, for me, as my body regroups and my perspective changes, my attitude remains immutable. I have no desire to be 20 again. I was stupid then.

Twenty years, however, in a bra’s life is a whole other statement. The longevity of a style positions it as iconic; time having proven its viability in the market. It’s in this vein that the Marie Jo brand celebrates this particular birthday for its signature Avero collection. Sustaining momentum for two decades, the Avero range, with its trademark convertible daisy straps has retained its early popularity reaching number one basic style status in multiple specialty stores worldwide. To fete this occasion and keeping right in step with today’s woman, the company is hosting a social media party on Facebook (beginning 3/21) that syncs perfectly with the Marie Jo DNA. Inviting fans to design their own Avero bra, they will choose the top 20 and see the winner’s vision to fruition.  The underlying character of the Avero bra endures; excellence in fit with a fashion edge perfectly balanced for an A-F cup. Even the current seasons color choices, orchidee and rainbow were selected by consumers on line. Recognizing the power of brand building through the internet, Marie Jo’s sophistication is once again confirmed.

“It’s Not How Old You Are, It’s How You Are Old” ~Jules Renard