The Scantilly Battle Cry ~ #TheNewSexy
I have a love-hate relationship with Facebook. When it launched during my son’s freshmen year in college, I found the concept intriguing. I am a huge proponent of communication as a tool. It opens many vistas, but then Facebook exploded. To me, it was teaching a whole generation the wrong definition of sharing long before they could possibly grasp the ramifications of over exposure on the internet. But, like all things revolutionary, it didn’t take Facebook long to become mainstream and by default, the holy grail of the masses including businesses seeking followers. Guilty; I became a fan, particularly for a method of extending the reach of Lingerie Briefs. What amazed me were the advertising rules. We, a blog promoting elegance, good taste and female self-esteem garnered through the mystical and mechanical world of artful lingerie, were rejected multiple times for images deemed “not appropriate”. Why? Because the sumptuous female body photographed in lingerie sensually and sometimes fiercely was thought to be offensive. When our images were rejected, we would pull back and post something else. Shame on us.
So it is with great admiration, that I applaud Curvy Kate Lingerie. When recently confronted with a similar response during the launch of their new Scantilly’s #TheNewSexyCampaign, Curvy Kate decided to push back. This is a brand that pays homage to a woman’s curves, sizes DD – HH cups, respecting her for her diversity, fearlessness and beauty. The photos are a powerful salute to women from many walks of life. Apparently, Facebook did not agree. They banned the images; quite a conundrum for Curvy Kate, whose entire promotional strategy is embedded in social media. With the on-line support of their fans, Facebook surrendered. Curvy Kate’s actions reflect the DNA of the Scantilly brand, a tribute to female beauty in many forms. Coincidentally, we have not had any photos rejected in the past few weeks. The war may not be over, but the battle cry has been heard.
“So You’re A Little Weird? Work It! A Little Different? OWN It! . . ” ~Mandy Hale
