Crossing Over ~ Fleur’t With Me

Last week, at the NYC Interfiliere, there was a great deal of continued talk about the Athleisure trend. It’s amazing how this apparel phenomenon has been integrated into the Intimate Apparel industry, crossing back and forth with ready-to-wear, often seamlessly. For lingerie retailers, the crossover requires thoughtful merchandising. The surge in bralette business, particularly as a layering piece, has helped to change the consumer’s orientation when purchasing leisure wear. The challenge for Intimates buyers is to identify products capable of meeting a customer’s price expectations while still meeting her fashion aspirations. One collection that has made this transition with growing success is Fleur’t With Me, the younger alter ego of the 15 year old Fleur’t brand.  Capitalizing on the color and lace authority of the Fleur’t profile, Fleur’t with Me is a panorama of cheeky bralettes and casual separates (S-XL) designed for a contemporary woman with attitude on a budget. This lifestyle loungewear dynamic has found a harbor in the Lingerie market and Fleur’t With Me has clearly put down its anchor.

“I Don’t Set Trends. I Just Find Out What They Are And Exploit Them”
~Dick Clark