Hardcore Romance ~ Loveday London
By ALISON CONNOLLY
If you’re looking for the ultimate boudoir experience, then Loveday London is the brand for you! This London-based luxury label has everything you need to create a beautifully appointed experience in the bedroom; from a vast collection of cheeky intimates, to blindfolds, pillows and candles. The images featured here are a peek at the upcoming Spring/Summer 2018 collection, which includes the exquisite combination of lace, leather and silk the brand has become known for. The latest collection is inspired by the world of mermaids and sirens, and is apparent in details like Naia fishtail gown, the Arista collection designed using lace inspired by a treasure cove of pirates’ gold, and the dusky rose silk Cleodora group inspired by a mermaid’s clamshell. How fun is that?! Each of these pieces is at once erotic and playful, and the ingredients for the “hardcore romance” that the brand uses as its motto.You will certainly want to dive into this world of fantasy and decadence once these pieces arrive in stores!
The current season (AW17) Loveday London collection is online and available for purchase, and definitely worth taking a look at. The image below is one of our favorite looks (the Huntera bra), which was inspired by grace and tenderness of the Butterfly.