Rya Collection Preview Photographed by Stephanie Hynes

A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Recently, photographer Stephanie Hynes was commissioned by the lovely Flora Backer, founder and creative head of the Rya Collection to shoot her spring 2019 Look Book. Perfect timing as far as I am concerned; we are on the cusp of the 2018 bridal season and fresh from last weekend’s royal wedding obsessiveness. Flora, who launched her new brand at retail in the fall of 2017, is a favorite of mine. I followed her delicate hand for years while she spearheaded the original Flora Nikrooz brand. Recognized for her bridal lingerie, she is now directing the Rya Collection into the future with exceptional designs that reflect as well as defy tradition. Her belief that bridal is a year round retail opportunity; engagement, wedding, honeymoon and beyond, has only served to expand her influence in the niche. The market has responded and we couldn’t be more pleased. What strikes me as so special is just how well this sleepwear integrates into a fashionable wardrobe. Already, I have witnessed Rya robes being worn out as jackets. But, it is Flora’s ethereal aesthetic that is always center stage.  Stephanie’s incredible ability to capture a brand’s ethos is perfectly aligned in these photos.