Do Good. Feel Beautiful. ~ Montelle Intimates
Inspired by the strength and beauty of courageous women, Montelle Intimates is proud to announce its support for breast cancer patient care and the fight for a cure by donating $10 from the sale of each Special Edition Wire-free Bra to charity. Those who purchase the bra will receive a free matching Cheeky panty with their purchase! Over 35 boutiques from all over North America will be selling the bras in support of the initiative.
“This year, one of our own is batting breast cancer. The importance of offering functional yet elegant undergarments that make all women feel beautiful is amplified,” said Annette Smith, Brand Director, Montelle Intimates. “At Montelle, we are committed to creating intimates for real life and empowering women through everything from their happiest milestones to their most intimate challenges. This initiative is a wonderful opportunity to deliver on that goal.”
In true Montelle fashion, the Special Edition Wire-free bra in Pink Lily embodies a European-inspired aesthetic complemented by a commitment to comfort. The best-selling wireless silhouette features soft molded foam cups, ultra-soft microfiber and built-in versatility; the multi-position, multi-channel straps can be styled classic, halter and crisscross. It’s the ultimate wire-free bra for everyday wear.
Montelle’s donation will go directly to the Cedars Cancer Center at McGill University Hospital Center in the brand’s hometown of Montreal. The campaign will run throughout Breast Cancer Awareness Month this October.