SIR The Label ~ Summer Vibes From Down Under

By ALISON CONNOLLY

I’m not sure whether it’s the Spring weather or so much talk of Coachella, but these breezy cotton pieces from SIR the Label are really speaking to me lately! Many of you know this cult Australian label as a ready-to-wear and separates brand, but it also has a lovely selection of intimates, many of which work so well as outerwear (just take a look at the images in this post). Established in 2015 by Sophie Coote and Nikkie Campbell, SIR specializes in wardrobe essentials typically made from broderie anglais (eyelet), embroidered cotton and linen (though there are also silk & Lycra styles too).  I think what tugs at my heartstrings is the variety of eyelet patterns and styles.  Of course its feminine, minimalist aesthetic, and versatile mix-and-match separates are a big part of its appeal. Many of the items featured here are from the current season (or at least the past year), and I encourage you to check out their full intimates collection here: See what the land down under has created, odds are you’ll get swept away in their bohemian-styled world!