Swimwear 2020 Season Takes Off

By ELLEN LEWIS

Anita Swimwear using Econyl fabric made from plastics as featured on Lingerie BriefsRosa Faia (with Econyl® fabric)

The retail swim season takes off this month as winter sets in and the big escape begins. I confess that I am no swimwear maven, but I have been exposed to the category during my entire Lingerie career. Swimwear shares many of the fit and function issues as innerwear, particularly bras, panties and shapewear. It’s an important category for many Intimate Apparel boutiques, because it shares the same concerns with body issues with which women often struggle. Most of the brands featured here are experts in foundations engineering and are already ensconced in a retailer’s inventory. If a store’s Open to Buy can handle this category, it provides an excellent channel of business as they build brand equity in their shops. Boutiques such as Sylenes in Washington, Town Shop in New York and Lions’ Lair in Florida prove my point. I culled through many images to identify a few Spring trends: animal, tropical and dot prints, vital solids with a strong emphasis on Blue, an infusion of brown and always black. I am particularly intrigued by Anita’s use of Econyl®, a fabric made from regenerated nylon like fishing nets. Wolford’s continued development of 3D printing on bras is now available in their swim collection. Innovation in fabric technology and construction is not only the lifeline of lingerie development but also critical to the swimwear business. That is why, these brands are real contenders.

Wolford Swimwear with 3D printing as featured on Lingerie BriefsWolford 3D Printing

Empreinte Swimwear as featured on Lingerie BriefsEmpreinte

Skin

Magicsuit Swimwear as featured on Lingerie BriefsMagicsuit

Freya

Pour Moi Swimwear as featured on Lingerie BriefsPour Moi

Fantasie Swimwear as featured on Lingerie BriefsFantasie

Curvy Kate Swimwear as featured on Lingerie BriefsCurvy Kate

Lejaby Swimwear as featured on Lingerie BriefsLejaby

Lise Charmel Swimwear as featured on Lingerie BriefsLise Charmel

Empreinte Swimwear as featured on Lingerie BriefsEmpreinte

Miraclesuit Swimwear as featured on Lingerie BriefsMiraclesuit

Amroressa Swimwear as featured on Lingerie BriefsAmoressa

Elomi

Miraclesuit Swimwear as featured on Lingerie BriefsMiraclesuit

Lise Charmel Swimwear as featured on Lingerie BriefsLise Charmel

Freya Swimwear as featured on Lingerie BriefsFreya

panache Swimwear as featured on Lingerie BriefsPanache

Aubade

Pour Moi Swimwear as featured on Lingerie BriefsPour Moi

Anita Swimwear as featured on Lingerie BriefsRosa Faia

Skin Swimwear as featured on Lingerie BriefsSkin

Panache Swimwear as featured on Lingerie BriefsPanache

 

 

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