Merle Noir Lingerie ~ Timeless Craftsmanship

June 1, 2020

By ALISON CONNOLLY

Photographer @violainechapallaz, Makeup @liselottevansaarloos,
Styling @astridschilders for @janesvanity

Who are the designers or brands that stop you in your tracks while scrolling Instagram?

For me, it was recently Merle Noir. Or more specifically, it was the Hanako chemise (above) by the designer featured on (online boutique) Jane’s Vanity Instagram feed. It’s remarkable how exceptionally fine craftsmanship can capture your attention, even with just a fleeting chance!

I have actually featured this Dutch brand here in the Gallery before and considering over three years have passed since I last wrote about them, they were due for a revisit.

The designer is currently renovating their atelier and will be unveiling their new collection and website in the upcoming weeks, but orders can continue to be placed via email (merle@merlenoir.nl). Simply peruse their Instagram account, and you can schedule an online consultation and place orders for bespoke garments even while their boutique is closed (due to Covid-19 precautions). It just goes to show, no global pandemic can stop the momentum of timeless style. As the saying goes, the show must go on, and we’re here for it!

In the meantime, enjoy the latest styles you can order via email or select online boutiques.

Model @dahliaprovoost, Photographer @dennisswiatkowski, HMU @cecileholle

Photographer @nandahagenaars, Model Erin, MUAH @naomiedry,
Jewelry @femmedesfleurs

Model @dahliaprovoost, Photographer @dennisswiatkowski, HMU @cecileholle

@felicenova for @mirror_mirror_mag, Photographer @philippevogelenzang,
Styled by @jettekevanlexmond

Model @hntm_lenny, Photographer @philippevogelenzang, Styling @jettekevanlexmond

Model @rosannelouwers, Photographer @annick_meijer for @pointsevenmach

Model @hntm_silkeotten, photographer @philippevogelenzang,
Styling @jettekevanlexmond

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This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

CONTRIBUTORS INCLUDE:

Estelle Puleston

ESTELLE PULESTON has been blogging about lingerie since 2012 as the founder of Esty Lingerie, and is also a full-time freelance writer and social media expert for the intimate apparel and swimwear industry. Through her blog, she has collaborated with numerous high-profile brands such as Agent Provocateur, Myla and Figleaves, while her copywriting has featured on the websites and social feeds of everything from one-person businesses just starting out, to internationally known and loved brands. Her particular passions within the realm of lingerie include sustainability, independent designers, and anything luxurious and lacy! See her website at: http://estylingerie.com/.

ASI EFROS, Contributor on several of Lingerie Briefs' segments including Materials Briefs.

Asi Efros is an intimate apparel expert, trend forecaster, and writer. Within her 30-year career, she conceptualized, designed, developed, and brought to market collections for Ann Klein, Anna Sui, Betsey Johnson, Kensie, Laundry by Shelli Segal, and Psycho Bunny. Her expertise lies in activewear, loungewear, sleepwear, lingerie, and hosiery.

Asi is a founder and creative director of the made in NYC sustainable high-end lingerie brand: Ann Vogue.

Based in New York, LINDA DYETT is a long-time writer and editor. Her articles have appeared in the New York Times, Washington Post, Monocle, L’Officiel, New York magazine (and its Strategist website), Afar, and many other publications and websites. She served as an editor at Lear’s, Self, and Glamour, and is currently overseeing the nycitywoman.com website. As for the areas she’s covered over the years, they’ve included books, architecture, industrial and product design, medicine, wine, travel, and shopping. But her major interest is in skin—and everything that touches it. That includes clothing (not least lingerie, about which she’s passionate), beauty and dermatology products, and jewelry. And she’s also done publicity writing for a wide range of businesses, large and small. She’s reachable at ldyett@gmail.com

ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.

ELLEN LEWIS, Publisher/Editor Lingerie Briefs