DKNY Underwear Enters Our Spotlight Showcasing the Sheers Collection

By ELLEN LEWIS

We are pleased to welcome DKNY Lingerie to our Partner Spotlight. This brand, the progeny of the iconic Donna Karan design ethos, conjures a slew of wardrobe memories for me. (The famed wrap skirt is still in the line). Back in the 1980’s as my career was unfolding, Donna Karan’s fashion star was rising. I was a big fan of her revolutionary design approach, modern, easygoing silhouettes that worked from morning to night in a variety of venues. She was a pioneer who understood the female body and what women want. Capturing the NY fashion aesthetic, her collections embraced neutral colors in soft, malleable fabrics that allowed a woman’s spirit to shine through.

DKNY Underwear is a natural extension of the brand attitude; contemporary lingerie essentials created with an edge. The mission: to ensure confidence and comfort to busy women at any age. Now under the egis of Komar Brands, whose global expertise in design, development and production is renown, DKNY lingerie has already banked retail success.

This month we are highlighting the bestselling Sheers Group, a combination of ultra-sheer airy mesh and soft stretch elastics. Four sensual styles bring support and comfort with a minimalist aesthetic.

The Sheers Convertible Strapless Bra (pictured above) with adjustable straps accentuates the body in a variety of ways (including the strapless option.) Unlined, underwire mesh cups with a mesh center gore create a see-through look.

The Sheers Triangle Bralette is enhanced by a soft stretch crisscross elastic band that creates a alluring cutout at the center gore. Unlined, wireless mesh cups are supported by adjustable straps and a hook and eye back closure.

Pair this with the ultra-sheer mesh cheeky Sheers Bikini, a soft see-through low-rise panty with a seamless back. The no pinch waistline provides a comfortable fit.The thong back Sheers Strapless Bodysuit is constructed with breezy mesh panels between silhouette slimming panels for a flattering and slimming effect. Lined, underwire, contouring mesh cups with a removable strap option insure flexibility of fit.

Stay tuned for more. The Collection continues to grow as a low-rise Sheers Thong is added for Holiday 22.

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