Bra La Mode ~ Secret To The Success Of Your Lingerie Brand
By ASI EFROS
In this exclusive “Intimate Talks” interview, Moira Nelson shares her trademark secrets to designing a well-constructed bra as well as reveals the core values and philosophy of her holistic company Bra La Mode.
During my meeting with Moira Nelson at a famous Seventh Avenue Starbucks, I was struck by her unique perspective on intimate apparel design. As we discussed the intricacies of bra construction, she likened it to the design of a suspension bridge.
Moira explained that just as a suspension bridge relies on a strong foundation and carefully placed support cables, a bra must have a sturdy band and precisely positioned straps to provide optimal support and also be able to adapt to the movements of the body.
To become a master in her field, Moira Nelson spent over two decades honing her expertise in full-busted and full-figure bra design, fit, and function. Her wealth of experience in the intimate apparel industry spans beyond the domestic market. She has worked in executive offices, showrooms, sample rooms, and factories, both domestically and internationally. Her know-how extends to various styles, including junior, young contemporary, modern missy, missy, and traditional styling, in the average figure, full bust, and full-figure size ranges.
Her entrepreneurial spirit is matched only by her unwavering passion for crafting exceptional lingerie styles. In 2011, Moira founded Bra La Mode, an all-inclusive intimate apparel company, that quickly became a game-changer in the industry. Since its inception, Bra La Mode has guided a diverse range of brands in several categories such as foundations, daywear, loungewear, sleepwear, shapewear, and swimwear.
The founder of Bra La Mode is committed to staying current with worldwide business trends, regularly visiting stores in all tiers of the market. She keeps up-to-date with each retailer’s business model, new product offerings, innovative marketing strategies, brand identity, assortments and merchandising methods, retail price points, target demographics, and more. Moira has traveled domestically and internationally to attend world-renowned intimate apparel trade fairs such as Mode City and Interfiliere.
Whether you’re a lingerie startup or the founder of a legacy intimate apparel brand, working with Bra La Mode is the key to unlocking the path to success. With a wealth of experience, extensive knowledge of worldwide business trends, and an unwavering commitment to diversity and inclusion, Moira Nelson’s company offers unparalleled insights and strategies to help your business thrive.
Moira Nelson, Founder & Chief Visionary
Bra La Mode LLC