Girl and a Serious Dream: Sublime Bridal Lingerie

October 25, 2023

By ELLEN LEWIS

I first discovered Girl and a Serious Dream several years ago at a small lingerie boutique show in NYC. I was intrigued by the exquisite craftsmanship and timeless designs. The brand is the vision of owner and creator, Anita Aguirre who emigrated from Peru to study architecture in the USA. Always interested in design, texture and fabric, Anita began her entrepreneurial journey when she decided to create bridal intimates for herself. Encouraged to post these unique styles on-line, she was stunned at the flood of requests from millennial girls anxious for access to these garments. The result: In 2012 Girl and a Serious Dream was born as a direct-to-consumer bridal brand. The collection, anchored by a series of stunning robes, is a combination of lingerie and loungewear created in soft French laces, bias cut silk, broderie anglaise, Peruvian cotton and more. Constructed with impeccable tailoring, the consumer feedback on how amazing these pieces feel and fit is extensive. Sizes range from XS-XXL.

Girl and a Serious Dream is produced predominantly at the company base in Florida. An all-female team work diligently to advance the brand’s mission through social media. A digital concierge service enables customer communication with the design team. Plans continue to “expand the dream” and develop more choices not only for the wedding, but also the boudoir and the beach. The brand is committed to being part of the most important moments in a woman’s life from engagements, through maternity, and self-care. Although the brand’s strategy is to grow their online presence, their flexibility and individual design acumen have forged partnerships with retailers like Anthropologie and specialty bridal boutiques. Girl and a Serious Dream is a prime example of the ever-changing marketplace, the way we do business and the reach of innovative marketing.