Magnetic Me: Sleepwear With Intent

March 5, 2024

By ELLEN LEWISOnce and awhile a brand emerges that piques my interest, simply because they are “on to something”. Such is the case with Magnetic Me which I first saw at the Evolution show in NYC. Their magic power: magnetic closures in lieu of buttons.

Magnetic Me was born in 2010 as a children’s brand. The company developed these patented SewSafe™ smart magnetic closures to ease the process of taking off and putting on baby’s clothes. Encased in layers of fabric and sewn into the garment, they cannot be removed unless the fabric is cut. The fabric, soft Tencel modal and organic cotton, is eco-friendly, light, breathable & temperature regulating adding to the comfort factor of these pajamas. The evolution of the brand from babywear to adult wear has been organic. Sparked by the demand for Mommy and Me pajamas (Daddy and me too), Magnetic Me launched a full women and men’s sleepwear line one year ago. New, exclusive prints will headline the Fall 2024 women’s collection.What interests me most is the solution Magnetic Me offers to accommodate a large, often underserved market niche: people with disabilities, as well as dexterity issues in their fingers. Endorsed by doctors, nurses and pediatric cardiac and neo natal ICUs around the country, you can bet they’re the real deal.