When a Brand Does it Right: Pour Moi Swimwear

By ELLEN LEWIS

I Just arrived at my home in Los Cabos, ions away from the fidgety Northeastern weather patterns. Los Cabos is located on the Mexican Baja skirted by ocean and embraced by the desert. It is forever sunny (except during hurricane season). There are as many swimwear shops here as there are nail salons in NYC. The entire beachwear category dominates the dress code here. Despite the plethora of fashionable options, there is virtually no cool alternatives for larger breasted women. I suppose it’s partly the result of import fees. Supportive, bathing suits, with bra sized cups, require an engineering acumen that adds cost to construction and the fit expertise that Lingerie manufacturers possess. Manufacturers such as Pour Moi Swimwear. The breath of color choices, patterns, and shape options has catapulted this brand to a top selling UK swimwear brand and positioned on an upward trajectory in the USA. Their lingerie fit legacy is front and center as they accommodate size ranges including 32-40 bands, B-M cups, S-3X and 8-20. Not only is accessible, Pour Moi provides very palatable pricing. This is the season to serenade those brands that get it. Contact Krista Tonra krista.tonra@pourmoi-clothing.com

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