Act Now: Mey’s Exciting New Promotional Offers
Leave it to Mey Lingerie to create a consumer promotion so robust and far reaching that retailers cannot resist its allure. The Simply Best campaign launching this November is a powerful offer created to seduce shoppers as well as support store buyers through the holiday season. For EVERY 2-3 bras purchased from the best-selling Mey collections Amorous, Joan, Fabulous and Poetry Fame, a customer will receive a GWP (gift with purchase), a camisole from the Emotion or the Super Fine series.
However, it’s the retailer collateral for this campaign that is so irresistible. Mey will provide each participating store with counter display, selling point booklets, gratis samples for the staff, posters, a social media package, and free camisoles equal to the buy-in quantity. No wonder so many stores have already signed up!
In typical Mey style, this powerful initiative will extend to Spring 2025. In late April, Mey will launch the Simply Better Invisibles Series backing its delivery with the same moxie. What’s the deal here? The customer will receive an additional brief with every bra and brief set purchased, . This modern, clean-cut assortment is engineered in Mey’s proprietary fabric, 47% modal and poly, known for its extraordinary softness and malleable fit. Three wire free bras (XS-XL or 28-40, A-E), a Cami and bike pant as well as four panty shapes (XS-XL) that work seamlessly across the entire Mey range will be available. All images previewed her are the Simply Better Invisible images.
Suffice it to say, there’s a reason Mey is one of the leading market brands in Europe for lingerie, nightwear and daywear. This 100+ year old vertically integrated company is still family owned with an extraordinary legacy of German manufacturing excellence. Blending traditional values with contemporary foresight, they are fast becoming a key lifestyle lingerie brand in North America.
See More Mey Collections in Their Spotlight on Lingerie Briefs
