Bra Fitting 101: Freddy Zappe Shares Her Expert Advice
By ASI EFROS
In this heartfelt interview, Frederika Zappe, a distinguished bra fitting expert at Wacoal Europe, delves into the philosophy of achieving the perfect bra fit. She also speaks about common bra fitting mistakes and shares a few tricks of the trade on how to avoid them.
Freddy Zappe’s journey into the world of lingerie began serendipitously. Approximately 25 years ago, she accepted an entry-level position at a bra company that would later become Eveden. With a background in modeling, dancing, and acting, Freddy had no prior experience in sales, fit, or lingerie. However, her genuine passion and dedication to her craft led her to become the National Fit Specialist at Wacoal Europe. In this role, she has traveled extensively, sharing her expertise and passion for proper bra fitting.
Freddy’s commitment to empowering individuals through education has solidified her reputation as a leading authority in the intimate apparel industry. She explains how Wacoal Europe’s brands—Fantasie, Freya, Elomi, and Goddess—are designed to meet the diverse needs of women. She believes that understanding the unique shapes and sizes of women is crucial, and with Eveden’s extensive range—from A to K cups and band sizes 28 to 56—virtually everyone can find their perfect fit.
Throughout her career, Freddy has emphasized the transformative power of a well-fitted bra. Her approach combines technical knowledge with empathy, ensuring that her clients not only find the right bra but also feel confident and supported. Her dedication has made a lasting impact on the industry, inspiring both professionals and consumers to prioritize fit and comfort in their lingerie choices.
Freddy continues to share her expertise globally, running bra-fitting workshops at Curve New York and hosting webinars and seminars to educate the next generation of fit specialists.
Contact:
Frederika Zappe, National Fit Specialist at Wacoal Europe
Email: Frederika.Zappe@eveden.us
Website: www.wacoal-europe.com
Tel: +1 212 696 4763
See more of Asi Efros’ interviews at Intimate Talks on Lingerie Briefs
