Happy 16th Anniversary to Us!
By ELLEN LEWIS
Shirley and I would like to thank all of our readers for their generous support over the last 16 years. We launched Lingerie Briefs in June of 2009. Our mission was to focus on the Intimate Apparel market and celebrate the creativity and merchandising acumen unique to specialty stores. Based on my 40 + years as a lingerie industry merchant, I knew we could bring a rare insight into this multi-billion-dollar business.
Lingerie Briefs began as a once-a-week blog initially garnering 300 followers focused 100% on the B-to-B market. Today we are a multifaceted magazine targeted at both the lingerie industry and consumers. With a robust social media presence, with over 500,000 + views a month as well as all of our daily subscribers, we are proud of our accomplishment which has been achieved organically through inciteful stories and referrals.
Ellen & Shirley Toasting our 10th Anniversary
From my retail tenure at Macy’s and my experience developing private lingerie for Victoria Secret I honed my skills in the intimate apparel industry. When I finally decided to leave the corporate arena and concentrate on my love of writing and art, I serendipitously met my partner Shirley at a Cosabella trunk show at Bella Intimates in NH. Shirley’s innovative and logistical savvy meshed perfectly with my lingerie expertise allowing us to pursue my vision of Lingerie Briefs online. Through the years we have built a team of experienced lingerie professionals dedicated to growing Lingerie Briefs into a powerful international intimates’ website.
Our team includes top social media expert, Alison Rubke, Social Media Director and former owner of Faire Frou in Studio City, California; Tina Wilson, Fashion Illustration Editor, VP of Design at Hue Sleepwear, Apparel, and Legwear, Design and Sourcing Consultant and former President of the Underfashion Club; Asi Efros, Senior Editor of our Intimate Talks column; Award winning NY photographer, Becky Yee; and Estelle Puleston, owner of Etsy Lingerie and Editor of our Feature Designer Column. We also appreciate our 25 Spotlight Partners of which Wacoal, Montelle, Anita, Panache have been with us from the beginning.
Lingerie Briefs has always been a tool for merchants, founded on my insight and experience. First and foremost, Communication is my north star. We are committed to honest, educated and thoughtful conversations about why I believe lingerie is an artform. Our mantra: Lingerie is the Poetry in a Woman’s Wardrobe guides our intent.
Visit Lingerie Briefs for Multiple Articles Covering the World of Lingerie
