Salute the Heroes: Spotlight Partner’s Standout Styles
By ELLEN LEWIS
Fit Fully Yours Elise Moulded T-Shirt Bra 30-46, C-J
The retail landscape has changed dramatically since I first entered merchandising, but the math behind sales analysis has stayed largely the same. Using the age-old credo that 80% of sales is often generated by 20% of stock, I challenged all of our Spotlight Partners to identify their current Hero Styles. For this showcase, I wanted ONE style that could be defined as a volume accelerator. Not always a simple task. For some brands, it’s a single silhouette; for others, it’s the synergy of a full collection or the nuance of varied product categories carving out unique lanes of business. Yet, despite these complexities, every one of the 20 brands in the Lingerie Briefs family met the moment, offering up the pieces that best embody both their identity and their retail success.
Wacoal Back Appeal® Underwire Bra 30-44, C-H
Hanky Panky Signature Lace® Original Rise Thong O/S
Mey Amorous Spacer Bra 32-42, B-G
Anita Active Sports Bra Air Control Delta Pad 30-42, AA-H
Freya Fascinate Balconnet Bra 28-38, D-G
Aubade Crazy in Love Collection (Balconnet) 32-40. B-F
Montelle Intimates Pure Plus Bra 30-42, D-G
Panache Allure Demi Cup Bra 28-38 D-K
Chantelle Norah Comfort Underwire Bra 30-42, B-J
Parfait Elisa Strapless Longline Bra 28-42, C-L
Dominique Francesca Lace Strapless Front Closure Longline Bridal Bra 34-48, B-DD
AnaOno Monica Full Coverage Wireless Bra XS-3X (30-42)
Samantha Chang Flaunt Corset Slip S-XL
Shadowline Dixie Belle Scalloped Trimmed Full Coverage Brief 5-15
Elomi Matilda Plunge Bra 32-46. DD-O
Natori Cloud Comfort T-Shirt Bra 30-40, B-H
Fantasie Fusion Side Support Bra 30-40, D-L
Leonisa PowerStay Shaper Shorts S-XXL
b.tempt’d b.wowed Wire Free Bra XS-XXL
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This is a great feature Ellen – I work with a lot of department stores and indies and find that without fail 80% of sales are in c 20-30% of stock – my job is telling them which 20-30% and what to do about it !
Appreciate your support. Forecasting sales makes this so obvious and yet it is so often ignored!
So many of my favorite brands!