Breakout Bras’ Melissa Thomason Shares the Secrets of Her Company’s Success
By ASI EFROS
Behind almost every great lingerie store is a woman with a vision, and for Melissa Thomason, founder and owner of Breakout Bras, that vision was about truth, comfort, and confidence.
In this Intimate Talks interview, Melissa shares how she turned a small, local idea into a thriving omnichannel lingerie business recognized nationwide. What began as a simple desire to help women find bras that truly fit has grown into a powerful brand built on education, authenticity, and a philosophy she calls “Truth in Sizing”. Unlike traditional bra fitting methods that rely on measuring tapes, Breakout Bras focuses on real-life experience, observation, and understanding of the female form. Melissa’s “Truth in Sizing” approach challenges outdated sizing standards and encourages her customers to find what genuinely works for their bodies, without judgment or confusion.
Melissa’s entrepreneurial journey started in 2000. Together with her husband Jim and with the support of her team, she transformed Breakout Bras into a successful business that combines a strong online presence with a personalized in-store experience. The store’s extensive size range (bands 26–56, cups AA–P) and variety of price points, from budget-friendly to premium collections, reflect the brand’s commitment to serving the diverse needs of its Greenville, SC community and beyond.
Throughout the conversation, Melissa shares what she’s learned about sustaining success in the lingerie industry. She emphasizes that running a business isn’t just about selling products, it’s about building trust and educating customers. For Melissa, success isn’t measured in numbers alone, it’s reflected in the smiles and stories of customers who finally find a bra that fits just right.
At its heart, Breakout Bras is more than a store, it’s a space where women can feel seen and supported. Whether online or in person, every fitting is an opportunity to build confidence and transform how women see themselves.
For the full Breakout Bras experience, visit their Greenville, South Carolina, store. You can also explore their inclusive selection online at www.breakoutbras.com or follow @breakoutbras for the latest styles, stories, and sizing tips.
CONTACT:
Website: www.breakoutbras.com
Email: service@breakoutbras.com
Instagram: @breakoutbras
Tel: 1-864-627-0200
See more of Asi Efros’ interviews and articles at Intimate Talks on Lingerie Briefs
