LONDI: Everyday Comfort Made Interesting
By ESTELLE PULESTON
LONDI is a ‘lingerie meets loungewear meets streetwear’ brand that was founded by Yulkka Vozniak in 2022. Initially focused on designing for her local Ukrainian market, she felt that what was available in the country was all either comfort-focused but visually boring, or highly sexualized and with little emphasis put on the fit. Her goal for LONDI was to create pieces that felt great to wear and looked fantastic – so much so that you’d want to style them to be seen.
The LONDI look is defined by the use of lightweight knits including rib-textured fabric, wavy lettuce hemming, and the use of decorative seams which are sometimes only stitched closed at intervals, allowing flashes of skin to peek through. It’s an overall very organic look which feels laid back and minimally structured, yet with enough going on in each design to make you look twice.
The full product range includes bras (all wirefree), a variety of briefs and shorts, long lounge pants, bodysuits, tops and hoodies, miniskirts and mini dresses. With the same, generally neutral and earthy color palette and matching fabrics used across the collections, you can coordinate a wide mix of pieces to build any number of fun, eye-catching outfits that will take you straight from your sofa to your favorite café.
Bestsellers include the bra-like Draped Top in a mix of finer and thicker ribbed textures, the high-waisted Draped Shorts which have a more asymmetric and ‘random’ seam placement, and the Bralette With Frills with its striking, sculptural gathered shoulder straps that are definitely made more for flaunting than trying to wear under clothes.
Both the brand’s aesthetic and its manufacturing ethos emphasize being at harmony with nature – not just what surrounds us, but the natural human body itself too. Design details celebrate its often so-called ‘flaws’ such as the patterns created by stretch marks and visible veins, paying tribute to them through those signature waves and unexpected seam placements.
Pieces are crafted almost exclusively from natural fibers, primarily certified cotton, with synthetics used only when truly necessary to enhance durability or stretch. Everything is made in Ukraine with a mindset of ‘responsible production’, which means saving energy and striving to be as close to zero waste as possible.
Approximately 70% of LONDI garments are made to order (going into production the same day they’re purchased) to avoid excess unsold stock, and small fabric off-cuts are saved and used where possible to create ‘upcycled’ designs such as ruffled briefs.
As a body positive brand, LONDI strives to offer an inclusive size range, with most styles being available from XS to 2XL and a limited selection up to 5XL. Everything is fit tested before launch both in a typical sample size S and in the largest size available, ensuring a comfy, flattering fit across the full size range.
LONDI was an almost instant success upon launch and has already grown to require a team of 25 people. And with its unique, immediately recognizable look and its appealing attention to sustainability, it’s certainly one to watch as it continues to focus on expanding internationally!
LONDI is priced from $20 to $190.
Contact information:
Website: https://londi.com/
Instagram: @londi
Email: hello@londi.com
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