Tried, True & New ~ Wacoal Halo Lace

Last night I watched a short documentary about Highclere Castle, the real life location of my current TV watching binge, Downton Abbey.  Since 1679, this has remained a family home, morphing through the decades both physically and functionally.  It has sustained its iconic character as an aristocrat’s lair, a military hospital, a war refugee’s haven and now the infamous setting of an award winning television series.  Structurally it has been transformed twice, once from a country home to a Georgian Mansion and later to the impressive Elizabethan castle known to many Downton fans.  Surviving the demise of many old English estates, Highclere’s destiny has been steered by a family rich in personality and curiosity.  The maintenance and upgrading of the interior as well as exterior, along with its TV fame, has made it a magnet for serious travelers; reinforcing its reputation as an icon of the English character.

This is, in Lingerie language, exactly what Wacoal has achieved with their iconic Halo underwire bra. Doing what this brand does best; respecting its tried and true designs, as they renovate them to accommodate current trends, the Halo underwire has been updated with a modern lace and expanded sizes.  Now available with a j-hook to increase wardrobe flexibility, it fits 32-38, B-G cups.  This Wacoal classic has a brand new focus as it moves into the future. Just as Highclere continues to draw worldwide attention, the Halo underwire bra is building its consumer fan base daily.  Sales of the new incarnation are proving its longevity is assured.

“It’s Not Good Because It’s Old, It’s Old Because It’s Good” ~ Anonymous