LOU Dives In ~2017 Swimwear Launch

By ELLEN LEWIS

Helmut Newton 1973

I love LOU Lingerie. To me this eponymous brand captures the rhapsody of French lingerie, each piece its own poetic melody. I am thrilled that the design direction has turned back to its heritage for creative inspiration. They have re-birthed their eccentric, modern intimates with their trademark design details. Now, for spring 2017, LOU  brings their unique aesthetic to the swimwear market, launching a collection of luxury bathing suits that are both casual as well as sleek. I chose stripes to tell their story because nothing says comfortable chic quite as well to me. They have been part of the nautical vernacular for time ad infinitum, a critical element of beach fashion. No matter where your swim destination: Palm Beach, Biarritz, South Hampton, the Caribbean, here in Cabo; one could go on, stripes make a bold, clean statement, worthy of these styles.

Back in my better swimwear days, it was the maillot that sang to me; a clean understatement that served its purpose at the beach, in the lake and swimming laps in a pool. These, shown here, are available in S-XXL, and remind me of those simple, beautifully cut suits in soft but resilient fabrics that supported my active water life.  I was never a two piece lover, but LOU’s halter and wired tops; 32-42, B-D cups combined with S-L bikinis or briefs are perfect for the sun seeking traveler.  A stroke of color, a pleasing shape and quiet technicalities; LOU floats back to the top.