Market Musings #1- My perspective on the trade shows: Curve NY
By ELLEN LEWIS
Le Petit Trou
Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There was an air of anticipation as buyers welcomed each other back into the fray.
Cosabella
The prevalence of pink, all shades, all tones, all hues. Think Barbie, balloons, and bliss. Blue, green, yellow, orange follow suit. Bold color is juxtaposed with the palest pastels, all infused with light. White.
Aubade
Embroidery is everywhere adding texture and dimension to designs. And, this market, the power of prints is an explosive message. Florals dominate, particularly oversized tropials. Prints are also kitschy, fun, and expressive. Stripes still matter. Sexy, sheer, light as air underpinnings, and haute couture details.
Mari M
Of course, comfort continues as usual: casual, understated, and supportive from loungewear to technically innovative underwear. Smooth, soft, sleek lifestyle styles dominate the landscape, ready to wear inside and out.
PJ Salvage
Socks carve a niche in lingerie stores. The men’s category from basic to bold ramps up its presence. And lest we forget, it is swimwear season. All in all, the message is clear, we are looking forward to a fresh future, replete with promise. Here are some highlights.
Mari M
Chantelle
Diane von Furstenberg
Freya
Aubade Swin
Kilo Brava
Aubade
Simone Perele
The Great Eros
Wacoal
Le Petit Trou
Fantasie
Cosabella
Freya Swim
Huit Swim
Kilo Brava
Wacoal
Mey
Lise Charmel
Lise Charmel
Kilo Brava
Cosabella
Mey
PJ Salvage
Va Bien
Mey
Carol Coelho
Aubade
Aubade
Elomi
Gossard
Rya Collection
Maison Lejaby
Atelier Amour
Hérve by Céline Marie
Montelle
Carol Coelho
Dita von Teese
Undress Code
Thistle and Spire
Falke
Falke
Evelyn & Bobbie
Aubade
Anita Since 1886
Parfait
Parfait
Commando
Dita von Teese
Mari M
Rya Collection
Eva Bitzer
Eva Bitzer
Montelle
Fit Fully Yours
Natori
Chantelle
The Rya Collection
Skarlett Blue
The Rya Collection
Simone Perele
The Rya Collection
Kilo Brava
Atelier Amour
Elomi
Simone Perele
Wolf & Whistle
Simone Perele
Undress Code Swim
Aspen Dreams
Rosa Faia
Huit
Huit
b.tempt’d
Rosa Faia
Fit Fully Yours
Wolf & Whistle
I love your recaps! It brings me back! xo
Great recap Ellen and gorgeous product!
Thank you Terri!