Evelyn & Bobbie Launches Midnight Blue With Stellar Results

Christian Dior once said: “Midnight Blue is the Only Color That Can Compete with Black.” And from my own personal point of view, I agree. Born into the New York fashion culture of black attire, dark navy has seeped into my everyday wardrobe over the past decade. Sophisticated, elegant, and empowering, Midnight Blue has become the new black.  No Wonder Evelyn & Bobbie has been so incredibly successful with their recent launch (October) of this color in their popular Beyond and Evelyn bras as well as the Smoothing Cami and hi-waisted bikini. After only a few weeks the complete sell through on this color proves the point. Based on customer demand, this month they will extend the reach of Midnight Blue in the Defy, Bobbie Scoop and Starlette Plunge Bras as well the high waisted thong. Featured this season as a unique holiday hue, it is clear that this rich, classic shade is destined to become an Evelyn & Bobbie core color. Fingers crossed!

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See More Evelyn & Bobbie Collections in Their Spotlight on Lingerie Briefs