Introducing Slow Bra: The Modern Lingerie Brand for Larger Busts
By ESTELLE PULESTON
Created by designer Lila, Slow Bra is a French lingerie brand that’s here to celebrate and liberate fuller busts, offering uncompromising wirefree designs that fit flexibly and comfortably, while delivering proper support and looking stylish to boot.
Lila didn’t come from a fashion design background. In fact, she worked in a completely separate field, training as a lawyer and spending years supporting victims of domestic violence. But she felt compelled to do something about the fact that curvier bustlines are often marginalized by the fashion industry. Slow Bra, she says, is just another way of extending her mission to “help women feel freer and more powerful in their lives.”
It took five years to bring Slow Bra from initial concept to first product launch, which happened last year. That time was spent researching, prototyping, and carrying out fit tests with hundreds of women. “I wanted to make sure that our bra would genuinely fit across the entire size range and adapt to as many body shapes as possible,” notes Lila.
The end result was the Tania bralette, which she calls her perfect bra, one that reconciles comfort, sensuality, and real support. It’s uniquely adjustable; not only does it have sliders at the back to adjust the band length and multiway straps which can be crossed over, but the front has a particularly special double-layer design.
First, an inside mesh layer is secured via a large metal fasteners and hook-and-eye column, before an opaque top layer is wrapped across and fastened to multi-column hook-and-eyes at either side that allow the level of support to be individually adapted for each cup.
Not only does this mean the bra can easily accommodate weight fluctuations, hormonal changes, cup size asymmetry or simply preferences in terms of support level, but Lila added that the dual-fastening wrap design makes it suitable for breastfeeding while the draped second layer was a hit with one breast cancer survivor who uses it to hold a prosthesis in place.
Given its flexibility on fit, Slow Bra isn’t sold in traditional band-and-cup sizes since each bra will work for a range of sizes. Instead, Tania is currently available in 8 sizes which fit US 30F to 46H, and will soon also be available in ‘+’ sizes that have more room in the cup, extending the brand’s overall size range up to an O cup.
The brand’s second bra design, Clarisse, will open up for pre-orders soon. This one’s a triangle bralette with an adjustable back, multiway straps, and ribbon lace-up front that can be tightened or loosened to suit. Later this year, Gemma will also be joining the collection, a simpler transparent style (seen in my recent Salon round-up) that’s based on the front-close interior layer of the Tania bralette.
Lila is very much focused on growing Slow Bra step by deliberate step, sticking to what works and developing only thoughtfully-designed and thoroughly-tested products, even if that means keeping the overall collection small. Swimwear is also coming soon, including an adjustable bikini top also inspired by Tania. In lingerie, as well as extending the range of bra sizes, she hopes to introduce more colors later this year. Two matching underwear silhouettes are already available, in sizes to fit US 4 to 24.
Slow Bra products are made in Europe, using materials sourced in France. Bras are priced from 90-115€ (approx. $105-130) and bottoms from 45€ (approx. $50.)
Contact information:
Website: https://slowbra.com/
Instagram: @slowbra.lingerie
Email: contact@slowbra.fr
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