Curve Miami Capsule at SwimShow: A Curated Intimate Apparel Destination Within the Swim Landscape

By MOLLY JAYNE

This season, from May 30-June 1, Curve introduces the Curve Miami Capsule at SwimShow, bringing a curated intimate apparel presentation to Miami within the SwimShow environment. Following the success of the SwimShow x Curve EDIT showcase this past October, Curve continues to build on that momentum with category-driven buying experiences designed to support both discovery and business outcomes.

Set within SwimShow, the Capsule reflects the ongoing crossover of swim, lingerie, and lifestyle categories. As retailers increasingly prioritize versatility and seasonless assortments, the alignment of these segments creates a more efficient and connected sourcing environment for buyers.

The Curve Miami Capsule features a curated selection of brands including Antigel, Carol Coelho, Chantelle, Elomi, Fit Fully Yours, Fleur’t, Freya, Lise Charmel, Rya Collection, and Simone Pérèle, among others. The assortment spans foundationwear through to lifestyle and fashion-led pieces, reflecting the breadth of today’s intimate’s market.

Designed as a streamlined buying environment, the Capsule allows buyers to engage with brands in a focused setting while navigating a curated product selection. The format supports efficient sourcing alongside meaningful brand interaction across categories.

Beyond the showroom floor, SwimShow programming will include panels and activations that extend engagement across the broader market experience.

At SwimShow, the Curve Capsule will reframe intimate apparel within the context of swim, reflecting a continued shift toward more fluid, cross-category buying.

See More Information About Curve Shows on Lingerie Briefs