Just Launched: The Busty Bra by Evelyn & Bobbie
Just launched this week, Evelyn & Bobbie’s new Busty Bra is the culmination of 33 months of research and development, created specifically for women who wear 27–36 band sizes and DDD–L cups. For years, women with smaller frames and fuller busts have been told that exceptional support comes with a price: rigid underwires, aching shoulders, and the constant compromise between comfort and control. Evelyn & Bobbie has never accepted that narrative. Instead, the brand developed two new patented technologies, EB FlexTech® and EB Core+®, designed exclusively to solve the fit and support challenges identified by busty women...
The result is a remarkable evolution in wireless support.
EB FlexTech® is designed for smaller band sizes that require exceptional stretch, recovery, and stability. It flexes with the body while maintaining a secure hold without pinching or digging. Even more impressive, it redistributes weight from the shoulders to the body’s core, helping relieve pressure on the neck and shoulder muscles. It’s intelligent engineering working quietly behind the scenes.
Working in tandem, EB Core+® provides enhanced structural support for full, voluminous busts. Larger than the brand’s original EB Core® platform, it lifts naturally without compression, discomfort, or restriction. It challenges the long-held belief that underwire is the only path to superior support. In fact, it may finally prove otherwise.
Thoughtful details complete the design. A full-coverage neckline minimizes cup spillage while maintaining a smooth silhouette. Toothed strap sliders help keep straps securely in place, while a newly designed soft hook-and-eye closure adds another layer of comfort where it matters most.
It’s important to note that these new technologies are exclusive to The Busty Bra. Evelyn & Bobbie’s beloved Core Collection, available in 28–50 band sizes and C–G cups, continues to feature the brand’s original patented EB Core® technology, which has already redefined wireless comfort for thousands of women.
Innovation may begin with engineering, but its true success is measured by how women feel. With The Busty Bra, Evelyn & Bobbie once again proves that listening to women is the foundation for creating intimate apparel that truly changes lives.
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