By Asi Efros
I sat down with Nada Kadasa, founder of Nanaya, Saudi Arabia’s first fitting-focused lingerie boutique, for an exclusive interview for Lingerie Briefs. Her story stayed with me well after our interview wrapped.
There’s a moment almost every woman in this industry can point to, the first time she was properly fitted. For Nada Kadasa, that moment happened at a Bravissimo checkout counter in the UK. She cried. … Read More
By ASI EFROS
Her Bodywear
I was so excited to sit down with Helen Masters, an international intimate apparel expert and the founder of Pudding Lingerie. What followed was one of the most moving conversations I’ve had in this series, a story about an entire industry finally learning to see a group of women it had quietly left behind.
For 20 years, Helen has … Read More
By ASI EFROS
During our Intimate Talks conversation, Sharleen Ernster, a former EVP at Victoria’s Secret and founder of the intimate apparel brand ‘We Are HAH’, shares a story that felt both deeply personal and strikingly relevant to where the industry finds itself today.
There are people in the intimate apparel industry whose careers follow a predictable path. And then there are women like Sharleen — visionaries … Read More
By ASI EFROS
Some brands are built from business plans. Others are born from instinct, passion, and a leap into the unknown. Kristin Bear, founder and creative force behind Kilo Brava, belongs firmly to the latter. She shares her journey in the exclusive interview for Lingerie Briefs Magazine. 
Founded in 2019, Kilo Brava has, in just a few short years, become one of the most visually distinctive and emotionally … Read More
By ASI EFROS
In an exclusive interview for Lingerie Briefs, former CEO of Hanky Panky Brenda Berger takes us inside the rise of a brand that built global recognition around a single style of underwear and reveals what it took to scale it, protect it, and lead it through crisis.
Can you take us back to the time when you first joined Hanky Panky?
It was in 2004 and I … Read More
By ASI EFROS
In this exclusive interview, Sandra Jones, Director North America at Lise Charmel, shares what it takes to steward a historic French lingerie house in the U.S. market. She reflects on heritage, craftsmanship, and the future of couture lingerie.
What does it mean to you to represent a brand with such a rich French heritage in the U.S. market?
Representing Lise Charmel in the U.S. is … Read More
By ASI EFROS
For over three decades, Niki Baratta has helped shape the visual identity of one of the world’s most recognizable fashion brands. As Vice President of Photography at Victoria’s Secret, she stood behind the lens of an era, crafting imagery that would become iconic, aspirational, and deeply embedded in popular culture.
Reflecting on her time at the company, Niki is most proud of being “an integral part of … Read More
