by ASIE EFROS
In this episode of Intimate Talks, Asi Efros sits down with Dow Hickam, the second-generation owner of Top Drawer Lingerie. She uncovers the story behind one of Houston’s most beloved boutiques, a business built on precision, compassion, and a deep understanding of women’s needs.
Founded in 1983, Top Drawer Lingerie has long been a trusted destination for women seeking expert bra fittings and beautifully crafted lingerie. … Read More
By ASI EFROS
Behind almost every great lingerie store is a woman with a vision, and for Melissa Thomason, founder and owner of Breakout Bras, that vision was about truth, comfort, and confidence.
In this Intimate Talks interview, Melissa shares how she turned a small, local idea into a thriving omnichannel lingerie business recognized nationwide. What began as a simple desire to help women find bras that truly … Read More
By ASI EFROS
In this episode of Intimate Talks, I sit down with Stephanie Bordas, acclaimed photographer and founder of Brooklyn Boudoir, to uncover the secrets behind powerful visuals in the lingerie industry.
Stephanie shares why lingerie is about more than just the product—it’s about emotion, confidence, intimacy, and desire. Through her work, she helps brands tell stories that resonate deeply with their audience.
Stephanie Bordas is … Read More
By ASI EFOS
Interview with Ellen Lewis about Retail & Brand Success… and Lingerie Briefs
Asi Efros welcomes Ellen Lewis Editor‑in‑Chief and Founder of Lingerie Briefs for an insightful conversation about her legacy in intimate apparel and the story behind one of the industry’s most respected voices.
In this Intimate Talks interview, Ellen dives into the evolution of buying and merchandising, her mission to identify quality wherever it lives, … Read More
By ASI EFROS
In this powerful interview, Anne Meunier — International B2B Director at Love to Love — shares how the brand is transforming the conversation around pleasure, intimacy, and self-love for all genders, bodies, and stages of life. (See entire interview video below)
Q. In your view, how has society’s perception of sexuality evolved in recent years?
A. We are witnessing a real evolution — even a revolution … Read More
By ELLEN LEWIS
Shirley and I would like to thank all of our readers for their generous support over the last 16 years. We launched Lingerie Briefs in June of 2009. Our mission was to focus on the Intimate Apparel market and celebrate the creativity and merchandising acumen unique to specialty stores. Based on my 40 + years as a lingerie industry merchant, I knew we could bring a rare … Read More
By ASI EFROS
In this episode of Intimate Talks, Jessica Gerard — the owner of Flirt Boutique — speaks candidly about the “good vibe” her store is known for: a magic that comes from authentic connection, great service, and a touch of play. She also shares invaluable insights for emerging lingerie brands on how to approach, communicate with, and successfully sell to intimate apparel specialty stores.
Flirt is … Read More
