By ESTELLE PULESTON
Over the past five to ten years, there has been a boom in the number of brands catering to niche areas of the lingerie industry such as stylish mastectomy bras, adaptive lingerie, or period underwear. One area that I haven’t seen much conversation about however is hypoallergenic or allergy-friendly focused lingerie, despite the fact that studies have found that one third of all people suffer from a … Read More


Launched in late 2021, US-based
Although they both already had steady jobs in corporate finance and management, the pair had grown up witnessing the challenges and exciting triumphs of entrepreneurship via …
The work of Soraya Ketabi, the founder and ‘business brains’ behind the brand, and Camille Fouillit, the designer and creative director,
For many of us, donning a beautiful lingerie set in the morning offers an instant confidence boost. Sophie Charlesworth, the founder of newly-launched
With a name that means “glowing from within” in Sanskrit,
The brand was founded by Eva van Schijndel and unveiled its debut collection in early 2020, which stood out for its … 