By John Festa aka Johnny Lingerie
The wire-free soft-cup bra constitutes a small percentage of bra sales in the United States, somewhere around 20%. Europe, on the other hand, sees about 40% of sales being soft-cup. Why such a stark difference? Does Europe know something we don’t?
First, let us begin to understand how it is that you now have wire in your underwear.
Howard Hughes is often credited with inventing the underwire bra for … Read More
