By Moira Nelson
The winter weather has arrived! It has been incredibly brisk here in New York. And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well. Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism. I can only imagine the Paris city lights twinkling through a nighttime snow fall… It seems apropos … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
