Like Mother, Like Daughter ~ Simone Perele

May 9, 2011

Sunday was Mother’s Day. Regardless of how you define the relationship with your mother, it is an indelible bond, part of your DNA. I loved my mother, fiercely, depended upon her support, and listened to most of her advice. When she tried to direct my behavior, I accepted her guidance, keeping most of my opinions to myself mainly as a gesture of respect. She was pretty good about letting me live my own life, but she had a lifestyle code. I can still hear her whispering in my ear: seek quality over quantity, never overdress, never chew gum in public, never serve food in store bought containers, and always use placemats when setting the table. (I must admit, that giving away the plethora of boring placemats she gave me on every single possible occasion, was the one thing I relished after she was gone.) I could go on, but it was the warning to make sure that my underwear was always perfect, “in case I was in an accident and someone might see me”, that may have truly informed my life. After all, I curate lingerie for a living.

That is why I feel compelled, as a quasi-lingerie matriarch, to enlighten you about Simone Perele’s newly launched Caressence Collection. Designed with an innovative handmade lace, infused with Aloe Vera threads containing hyper allergenic properties excellent for sensitive skin, these bras are constructed with Simone Perele’s 3D spacer technology insuring an excellent everyday fit. Still worthy of being seen, they are absolutely basic to an Intimate Apparel wardrobe. In just a few short weeks, the shaped full cup bra (12J343) has had such a positive response at retail that stores have already expanded distribution and set up replenishment programs. Available from 32- 40, B – F cups, the plunge neckline detail add an additional choice to the Simone Perele product assortment. Understated, elegant, and practical, I am sure my mother would have approved.