This Week’s Intimate Discovery: Established Intimates Company Takes An Innovative Step
Last week I ventured downtown to see the new Cosabella flagship
store in New York’s trendy Soho district. After closing their traditional Intimate Apparel showroom, they have designed a crossover milieu where wholesale and retail staff commingles with customers creating instant feedback and easy access. Signature product statements stand out in a contemporary white space highlighted with textural surfaces and touches of antique … Read More
This Week’s Intimate Discovery: A Magical Columbian Brand Casts Its Spell in North America
Every time I shop in Anthropologie, I feel as if I am in an 
eclectic fairy tale. This poetic boutique is a wonderland of fashion vignettes meant to satisfy a whimsical and creative lifestyle. It is no wonder that I was able to discover the Amulette Lingerie brand woven into this store’s cutting edge assortment. Exquisitely crafted in the finest … Read More
This Week’s Intimate Discovery: Savvy Midwest Shop Zeros in on Soft Cup Bras
I had a great discussion with Jessica Gerard, 
owner of Flirt Boutique in St. Paul, Minnesota yesterday. She emailed me to report the surge in her soft cup bra business. She says that every new soft cup bra she receives “comes in and is gone”. Sales of this category have escalated from 4 a month to 4 a week. Flirt is … Read More
This Week’s Intimate Discovery: An Inspirational Brand Debuts in the Intimate Active-wear.
My discovery of Red Daisy™, the nascent intimate
active brand, is more than a mere coincidence during this month’s highlight on Breast Cancer. This sophisticated sports collection, conceived by Phylise Sands in honor of both her sister and mother’s fight against this debilitating disease, is dedicated to funding research 365 days a year to this ongoing battle. Launching at retail this … Read More
This week’s Intimate Discovery: Talent Forges Innovation in Lingerie E-Commerce
What appeals to me most about the BareNecessities.com website is the natural symbiosis that I feel as a lingerie merchant to this brand. Their mission to provide the highest quality product assortment at the best value parallels my quest to bring clarity to the Intimate Apparel marketplace. Firmly ensconced in the highly competitive Lingerie venue offered on the Internet, 
BareNecessities.com has remained on the … Read More
This week’s intimate discovery: A Fresh New Boutique Offers a Great Escape
From the first day I started my retail career, the mantra “location, location, location” was drummed into my head. So when I was in 
Boston last week and decided to take a side trip to Cambridge to visit Forty Winks, a wonderful lingerie boutique located in Harvard Square, I knew exactly why this store has been so successful in its … Read More