BRIEF ALERT! Lyla Fine Lingerie

This Week’s Intimate Discovery: A Gorgeous Boutique Proves the Power of Color in Montreal

I just returned from a quick trip to Montreal during which I had an opportunity to visit some wonderful boutiques.   I have always been intrigued by the Canadian Intimate Apparel business because in many ways it still mimics the European approach where independent stores still dominate the business landscape.  In Canada, the small retailer still reigns supreme.  They do not battle the big box goliath that has devoured America.  Shops like Collange, Courval and Lyla each exceed the requisites of an upscale venue with extraordinary service,  beautiful brands and very well balanced assortments, but it was Lylas’ dynamic merchandising approach that excited me the most.   Clean white niches flow freely throughout this shop creating individual galleries for display.  Each space is defined by a focused color story allowing every style to emerge as a unique piece of art.

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“I Never Think That People Die.  They Just Go To Department Stores” . . .Andy Warhol

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inquiries: info@lyla.ca