BRIEF ALERT! Indie Designers Emerge

This Weeks Intimate Discovery:  Hot, New Designers Arrive At The Lingerie Designer Showcase

There is nothing quite as satisfying as the discovery of new talent and for that I thank the Lingerie Designer Showcase trade show that took place last week at the AKA Hotel Residences in NYC.  This nascent show, Indie in its own right, showcased 10 brands of emerging Intimate artists who are just spreading their wings.  There were a host of interesting new silhouettes worthy of recognition from all of these eclectic designers but I was focused early on the parade of creative panty styles that I culled from many of the collections.  This was a powerful merchandising story for any lingerie connoisseur. It was inspiring to find these intimate gems and the relaxed environment, amplified by truffles and champagne, did not hurt.

“There is no better high than discovery.”  ~ E.O. Wilson

MINI BRIEF: Speaking of Indie, I was very impressed with the standing room only Brand Affair event hosted by The Lingerie Journal and Bra La Mode at The Producers Club in NYC to support all the designers participating in the Lingerie Designer Showcase.  Combining a diverse panel of marketing pioneers, the crowd consisted of retailers, designer and industry experts. Read more in depth coverage by guest blogger Moira Nelson in Intimate Affairs.