Excellence Prevails ~ Betsey Johnson

They say that “what goes around comes around” and although it may sound a bit cliché, I happen to agree.  When I started this blog in 2009, one of my very first articles focused on the way Betsey Johnson had reincarnated tricot knit fabric from the traditional generic mainstay of my mother’s generation into flirty silhouettes that definitely appeal to my daughter’s sense of style. Reinvention has always informed fashion design, but the true sign of a product’s excellence is its ability to endure.  That happens when a brand recognizes its accomplishment and manages to take it to a whole other level of viability.  This is exactly what Betsey Johnson has achieved.  Their continued effort to build the tricot babydoll category into a pretty, sassy and sexy signature has helped make this business their own.  Adding sizes, XS – 2X and additional colors to bestselling silhouettes like the 73248 babydoll insure the longevity of the brand’s performance.  After all, it is 2012 and Betsey’s tricot is still blowing out of the stores.

“Excellence Is Not A Singular Act. . . . .
You Are What You Repeatedly Do”
~Shaquille O Neal

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