Technical Art ~ Hanky Panky BARE®

February 12, 2013

Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear. To the surprise of many, I turned it down. At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu. So why eschew the glamour of fashion apparel for bras and panties? As I told management while making my case for funding their Intimates Initiative, “It’s all in the details”. To develop a product that lives so close to the naked body and is comfortable, supportive and will perform at full throttle is a real challenge. Less about what can be seen, and more about what she feels, intimates must appeal first to a woman’s private psyche. Yes, sexy is nice and beautiful lingerie is an art form, but function pays the bills and keeps a woman coming back for more.

The female body is a complex conglomerate of curves. Engineering lingerie to fit comfortably across a plethora of shapes and sizes is a daunting challenge. The development of a panty that can achieve this objective is no easy task. It requires steadfast focus on every detail. This is what the new Hanky Panky BARE® collection has achieved. Other underwear companies sell “invisible “panties, but what is so special about this particular panty is its innovative technical construction. Fashioned in an incredibly light Italian knit that coats the torso like a second skin, it is developed purposely with contours that follow a woman’s body lines guaranteeing it will stay in place. Designing a panty that feels as if it’s not even there requires real expertise. Sized in XS – L in Natural-Rise, the Hanky Panky signature fit prevails making this underwear “What to Wear When You Want to Look Bare®”

“To Create Something Special You Must Be Relentlessly Focused On The Smallest Detail”
~ Giorgio Armani

Available At:

Fanny Wrappers: San Luis Obipo, CA
Diani: Santa Barbara, CA
Pampered Passion: Englewood, CO
Pitkin Country Dry Goods: Aspen, CO
Very Fitting: Vero Beach, FL
Kahn’s of Orchard Street: Delray Beach, FL
Moon Drops: Miami Lakes, FL
Underthings: Chicago, IL
Londo Mondo: Chicago, IL
Inspire Me: South Bend, IN
Basics Underneath: New Orleans, LA
Harps: Birmingham, MI
Blanc De Blanc: Wayzata, MN
Dain Shoppe: Morristown, NJ
Mayer Berkshire: Wayne,NJ
Complements: Bridgehampton, NY
Azaleas: New York City, NY
Knickers of Hyde Park: Cincinnati, OH
Simons Millinery: Philadelphia, PA
Spoiled Pink: Fort Worth, TX
Changes: Kirkland, WA
Allure Intimate Apparel: Mequon, WI
The Statement: Cheyenne, WY
The Bay: Toronto, ON
Tryst: Toronto, ON
Inside Story: Oakwood & Mississauga, ON
Intimate Lingerie: Southhampton, ON
Ether P: Montreal QC
Wildflower Halifax NS
The Bra Lounge: Red Deer, AB
The Lingerie: Regina, SK
Ce Soir: Winnepeg, MB
Night Owls: Edmonton, AL