I Have a Bone to Pick with Wirefree: Bras. Evelyn & Bobbie Is the Exception.
By ELLEN LEWIS
I have a bone to pick with the lingerie market. Of course, it’s a very personal bone. It has to do with the ever-growing parade of wirefree bras, particularly online, heralded as the ultimate combination of comfort and dynamic support for fuller-busted women. Kudos to the entrepreneurs behind these ventures. I certainly won’t begrudge them their success, much of it fueled by some very clever social media marketing. But as a longtime bra aficionado, I feel compelled to put a little reality check into the conversation.
Beyond Bra in new Midnight
I have tried a boatload of wirefree styles, and it is no secret that, in my 38 G/H opinion, Evelyn & Bobbie takes the Olympic gold. Here’s why.
I don’t need to sing this brand’s praises. Regular readers have heard me do that before. But a recent family experience reminded me just how much the right fit can change someone’s relationship with getting dressed.
A few weeks ago, I wrote about preparing for my daughter’s wedding, with my sisters along for the fun. Quite by chance, we discovered that each of us was wearing a different Evelyn & Bobbie design. Now, that’s what I call an unexpected family endorsement! But one experience, in particular, stayed with me.
Defy Wireless Bra
My sister Beth has RA and struggles with putting on a bra, let alone tolerating anything that puts pressure on her body. When I first suggested the Defy Wireless Bra, she wasn’t convinced at first. She didn’t understand that the trick was to step into it rather than pull it over her head, or that the fabric needed a day or two to settle into her shape. After following my instructions, she had a major aha moment. Today, it’s the only one she wears.
There’s a reason for Beth’s loyalty, shared by countless other Evelyn & Bobbie devotees. It comes down to technology, not marketing promises. The brand’s patented EB Core® construction is engineered to deliver support without the usual poking, pinching or hardware drama. Its proprietary smoothing fabric adapts to the body after approximately three wears, while its philosophy is rooted in thousands of fittings, body data and biomimicry. Tried and true on countless women ranging in sizes from B to K cups, this is a revolution in bra design.
Which brings me back to my original bone to pick. Wirefree doesn’t automatically mean supportive, any more than a pretty Instagram campaign guarantees a great fit. For fuller-busted women, comfort without structure is simply another disappointment dressed up as a selling point.
Defy Wireless Bra
Evelyn & Bobbie understands that the real magic happens when thoughtful design and fit work together. Beth has found her answer. I’ve found mine. And after all those bra trials, I can say with some authority that going wirefree is easy. Getting it right is an entirely different matter.
If you want to try an Evelyn & Bobbie style, they are hosting a Giving Thanks Sale from 11/20 – 12/1 on their website.
See More Evelyn & Bobbie Collections in Their Spotlight on Lingerie Briefs
