Stand Tall ~ CASS & Co. Lucky Back™

CASS-Lucky-Back

I always stop by the Cass booth at Curve to find out what new shapewear innovation, designer Susan Ledyard has up her sleeve.  This time it’s the Lucky Back™ shaping shrug launched this past spring at retail. Besides the proprietary performance fabrics  that have come to define the Cass Luxury Shapewear brand, this innovation  promises to propel the company into the wellness market adding extra value to a Lingerie category that is already saturated in the market.  Lucky Back™ is constructed of a clinically proven anti-bacterial copper material that resists stains and odors.  Engineered to pull the shoulders back and prevent slouching, this style gently improves posture creating a slimmer upper body look. Also an interesting layering piece it firms the upper arm while extending a woman’s wardrobe.Every ingenious concept breaks barriers to succeed.  Made in the USA, Lucky Back™ is the latest addition to Susan’s passion for invention.

“America Demands Invention and Innovation to Succeed” ~ Kit Bond


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