Engagement Lingerie ~ Flora Nikrooz


Close up of engagement ring

December, so it seems, is the month of the year when most engagements occur.  Interesting because we are always told by the “old timers” that bridal lingerie only sells in the spring.  Not true says Flora Nikrooz who has built an entire bridal dynasty around her gorgeous designs targeted to satisfy the anticipation and pleasures planning a wedding invokes. Recently, Flora was actually asked by buyers to expand the concept to a year round business.  I love the way this niche category has developed into a real margin maker for Lingerie stores.

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Bellflower, Cersei and Hollywood Babydoll

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Luminous Babydoll

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Showstopper bridal gown details

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Whimsical Cami Tap

 

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