Luxury On Display ~ SNOA Sleepwear

August 15, 2014

Last Saturday we decided to take my 18 month old grandson to the Bronx Zoo. I haven’t ventured to this urban animal kingdom in some years so I was looking forward to watching his reaction as he caught site of the live creatures that inhabit the books we read to him daily. I wouldn’t say he was disinterested, but the hordes of kids and the cars on the monorail certainly captured his imagination more than the live exhibits. With the exception of a sloth, some pink flamingos and a snake, he was pretty much in toddler mode; plucking leaves, picking up stones and climbing on fence rails. Nonetheless, I found this habitat of exotic species, some who risk extinction, worth every minute. Part of the Wildlife Conservation Society, the Bronx Zoo is dedicated to the preservation of global wildlife. A metropolitan wonder, the product marketed here is worth every penny of admission.

Navigating the Zoo last weekend reminded me of my 3 day marathon at Curve NY last week looking for interesting brands worthy of a second look. I found a few, but the one that came to mind immediately was SNOA an eco-friendly California made Sleepwear collection that donates a portion of its profits to protecting polar bear habitats through the Center of Biological Diversity. The drape of these sexy, yet cozy styles is a result of a double layer of luxurious MicroModal® that hugs a woman’s curves underneath while smoothing the torso on top. Available in sizes S-XL, these designs are cut to flatter any shape. I can vouch for this personally. The moment I saw the SNOA display, I knew it had a unique DNA. Apparently, I was not alone. Every buyer I led to the booth was easily convinced.