Swim Cover Ups ~ Eberjey & Wrap Up By VP

November 26, 2014

By ELLEN LEWIS

My recent fascination with the swimwear market has been relegated to new heights as I spend these weeks in a beach community that runs the gamut from laissez-faire to sophisticated chic. Since the world lives in shorts and bathing suits here in Cabo, it is natural for cover-ups to take a front and center position, not only at the water’s edge, but also in the streets. On a personal level I have several Fiji Racer printed poly chiffon tunic tops from Wrap Up. But I fell in love with this sun warrior lace swim dress by Eberjey, maybe for the image it provokes of casual bliss.

Wrap Up by VP

Eberjey Swim

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SWIM BRIEFS
Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.

KATRINA EUGENIA is a painter, photographer, writer, filmmaker, and New Yorker, from New Jersey, currently living in Union City, New Jersey. Katrina’s commercial painting collaborations specialize in live art for brands including Hugo Boss, Rag & Bone, Saks, Rebecca Minkoff, Neiman Marcus, Bloomingdales, Macy’s, and more. She is also virtual creative director and head of social for Christine Lingerie where she shoots and often models for campaigns, runs their social media platforms. In addition, she is a photographer and writer providing branded content specializing in skincare, boudoir, commercial real estate and architectural photography.