Sensual Seduction – E.L.F. Zhou London Lingerie

March 28, 2016

By ALISON CONNOLLY

The world of luxury lingerie continues to reveal new talent, and it appears this year’s newer notable is E.L.F. Zhou London. This fashion-forward intimate apparel label features daring silhouettes and cutout details to create a full ensemble worthy of any seductress! The designer, Elf Yue Zhouhas, created this avant-garde bodywear brand in 2015 with the intention of merging lingerie with ready-to-wear. You can see where that could work, with the flowing capes for layering, the ‘Leather Artefact’ harnesses, and even Leg Restraint Garters which were developed using traditional saddlery techniques. Each piece is handmade and meant to wear to be seen!

Elf has an impressive design education with an honors degree in Fashion Contour and MA in Costume Design for Performance from London College of Fashion. Additionally, she has received multiple prestigious awards and participated in high profile events such as the British Fashion Council 2013, Pure London Trade Show 2013, and the Shakespeare Tribes costume exhibition at the V&A. It is no surprise that with a specialized design background such as this, Elf was groomed to create a superior quality brand for a niche market. If you are looking for lingerie that is dramatic, sensual and filled with luxurious details, E.L.F. Zhou London is your new go-to label.

Photographer: Robert Lipnicki
Hair & Makeup: Steganija Vektere
Model: Amber Tutton

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This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

CONTRIBUTORS INCLUDE:

Estelle Puleston

ESTELLE PULESTON has been blogging about lingerie since 2012 as the founder of Esty Lingerie, and is also a full-time freelance writer and social media expert for the intimate apparel and swimwear industry. Through her blog, she has collaborated with numerous high-profile brands such as Agent Provocateur, Myla and Figleaves, while her copywriting has featured on the websites and social feeds of everything from one-person businesses just starting out, to internationally known and loved brands. Her particular passions within the realm of lingerie include sustainability, independent designers, and anything luxurious and lacy! See her website at: http://estylingerie.com/.

ASI EFROS, Contributor on several of Lingerie Briefs' segments including Materials Briefs.

Asi Efros is an intimate apparel expert, trend forecaster, and writer. Within her 30-year career, she conceptualized, designed, developed, and brought to market collections for Ann Klein, Anna Sui, Betsey Johnson, Kensie, Laundry by Shelli Segal, and Psycho Bunny. Her expertise lies in activewear, loungewear, sleepwear, lingerie, and hosiery.

Asi is a founder and creative director of the made in NYC sustainable high-end lingerie brand: Ann Vogue.

Based in New York, LINDA DYETT is a long-time writer and editor. Her articles have appeared in the New York Times, Washington Post, Monocle, L’Officiel, New York magazine (and its Strategist website), Afar, and many other publications and websites. She served as an editor at Lear’s, Self, and Glamour, and is currently overseeing the nycitywoman.com website. As for the areas she’s covered over the years, they’ve included books, architecture, industrial and product design, medicine, wine, travel, and shopping. But her major interest is in skin—and everything that touches it. That includes clothing (not least lingerie, about which she’s passionate), beauty and dermatology products, and jewelry. And she’s also done publicity writing for a wide range of businesses, large and small. She’s reachable at ldyett@gmail.com

ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.

ELLEN LEWIS, Publisher/Editor Lingerie Briefs