The Magic of Hadley Smythe

By ALISON CONNOLLY

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If you’re a fan of Instagram like I am, you realize the wonderful places it can take you.  For instance one afternoon I had the pleasure of discovering the UK luxury brand Hadley Smythe.  I saw this striking girl who bears resemblance to Dita Von Teese, and instantly fell in love with the inspiration photos she posted, the multitude of pattern-filled vacation photos she has shared, and ultimately the lingerie and swimwear she has designed.  It is such a pleasure when a designer personally embodies the brand they create!  Hadley Smythe is both glamorous in her daily life and in her work.  Her label is a luxurious throwback to early 1950s glamour, with an emphasis on bodysuit styles (whether as lingerie or swim).  The moody, gauzy images that fill the gallery on her website transport you to a different time and place; a place of nostalgia.  Through her work, Hadley has created a sensual and magical world all her own, and lucky for us we can participate.  Simply slip into the quality figure-flattering fabrics of her designs, and you’re halfway there!

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